For enterprise carriers · Large fleet operations
AI back office for enterprise carriers
For enterprise carrier operations, Hey Bubba! is an AI layer that sits alongside existing systems rather than replacing them: it syncs bi-directionally with the TMS, enforces role-based access across a large dispatch organisation, and runs to configuration set per carrier rather than to one fixed behaviour.
Adding AI without replatforming
At enterprise scale the constraint is rarely whether a capability is useful. It is whether it can be adopted without a migration, whether it satisfies procurement and security review, and whether it behaves predictably enough to be trusted with customer-facing communication.
A system that requires the TMS to be replaced is not an AI project; it is a replatforming project with an AI feature. The realistic path is an AI layer that reads from and writes back to what is already in place.
That is the shape of this deployment: connected, scoped, configurable and auditable.
What enterprise review asks about
- SOC 2 Type II compliant data protection, with GDPR and CCPA support
- Role-based access with scoped permissions across multi-user dispatch organisations
- Bi-directional TMS sync — Ditat, Relay and REST API connectors
- ELD and telematics coverage across Motive, Samsara, Geotab, TruckX and Verizon Connect
- Per-carrier agent configuration and business mandates governing agent behaviour
- Outreach, DVIR and operational reporting and analytics
- A pricing analyst capability that analyses lane history, capacity and market conditions to inform RFP bids
- Order entry that converts emails, PDFs and load board entries into structured orders
You set how much Bubba decides
Booking autonomy is configurable. Some fleets want every load brought to them for approval. Others want Bubba booking on its own inside a defined envelope: specific lanes, equipment types, a rate floor, a maximum deadhead. Fleets can run different settings for different parts of the operation.
What doesn't change is the escalation layer. Whatever mode you're in, Bubba stops and hands over when a broker's best offer falls below your configured minimum, when a rate confirmation carries non-standard liability or fine structures, when a truck breaks down or a safety alert fires, or when the load involves an account you've flagged for personal contact.
Automation runs the routine. Judgement stays with you, and you decide where the line sits.
Getting started
Connect, do not migrate
Bi-directional TMS sync and REST API connectors mean Bubba reads from and writes back to the systems already in place.
Scope access to the organisation
Roles and permissions are configured for the shape of a large dispatch operation rather than assumed to be flat.
Configure the agent's mandate
Per-carrier configuration and business mandates define how the agent negotiates, communicates and escalates on your account.
Measure it
Reports and analytics cover outreach, DVIR and operational performance, so the deployment can be evaluated on numbers.
Common questions
Is Hey Bubba! SOC 2 compliant?
Yes. Hey Bubba! is SOC 2 Type II compliant and supports GDPR and CCPA requirements. Full detail is on our security and compliance page.
Do we have to replace our TMS?
No. Bubba syncs bi-directionally with TMS platforms including Ditat and Relay, and offers REST API connectors, so it operates as a layer alongside existing systems.
Can we control how the AI behaves on our account?
Yes. Configurable AI behaviour covers per-carrier agent configuration and business mandates, which govern how the agent negotiates and communicates on your behalf.
How do we start an enterprise evaluation?
Contact our team to schedule an enterprise demo. We can walk through security posture, TMS integration and agent configuration for your operation.
Keep reading
- Security & compliance
SOC 2 Type II, GDPR, CCPA and data protection detail.
- 100+ connected tools
Load boards, ELDs, TMS platforms and compliance systems.
- The back-office workload model
The time-motion study behind the efficiency figures quoted in this review.
- Book an enterprise demo
Talk through integration, security review and rollout.
Other fleet sizes
- Owner-operators — 1–5 trucks
You are the dispatcher, the biller and the filing cabinet. Bubba is the one you do not have to hire.
- Small fleets — 5–50 trucks
The point where dispatch capacity usually means another salary. Bubba adds the capacity instead.
- Dispatch teams — Any fleet size
A live operations console, AI-ranked loads and automated follow-ups — for the people doing the work, not just the people buying the software.
Start an enterprise evaluation
We will walk through security posture, TMS integration and per-carrier agent configuration for your operation before anything gets signed.