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Meet Bubba,
the AI AutoPilot for Fleets

Find, negotiate & book loads - all with AI. Just say Hey Bubba!

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Driving Success Together

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ATAATA
Broker SummitBroker Summit
CatenaCatena
DatDat
FairlanesFairlanes
FreightwavesFreightwaves
GeminiGemini
GeotabGeotab
Google CloudGoogle Cloud
GroqGroq
ITAITA
LoadSurfLoadSurf
MatsMats
MotiveMotive
OpenAIOpenAI
Parade AIParade AI
Project 61Project 61
SamsaraSamsara
Sense per mileSense per mile
Talk CDLTalk CDL
TAITAI
TCATCA
TIATIA
TrimbleTrimble
TruckstopTruckstop
TruckxTruckx
Veritas LogisticsVeritas Logistics
Verizon ConnectVerizon Connect
123loadboard123loadboard
ATAATA
Broker SummitBroker Summit
CatenaCatena
DatDat
FairlanesFairlanes
FreightwavesFreightwaves
GeminiGemini
GeotabGeotab
Google CloudGoogle Cloud
GroqGroq
ITAITA
LoadSurfLoadSurf
MatsMats
MotiveMotive
OpenAIOpenAI
Parade AIParade AI
Project 61Project 61
SamsaraSamsara
Sense per mileSense per mile
Talk CDLTalk CDL
TAITAI
TCATCA
TIATIA
TrimbleTrimble
TruckstopTruckstop
TruckxTruckx
Veritas LogisticsVeritas Logistics
Verizon ConnectVerizon Connect
123loadboard123loadboard

AI That Actually Pulls Its Weight

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Meet Bubba: Your AI Operations Team

RFP Management

Bubba Pricing Analyst

Analyzes lane history, capacity, and market conditions to submit smarter RFP bids that improve win rates without racing to the bottom.

Real Commercial fleets.
Real Results

I’m Hauling Smarter, Not Harder.

“Hey Bubba! helps me avoid cheap freight and wasted time. The voice activation makes it easy to book loads without stopping, which keeps me moving and earning. It’s like having a personal dispatcher who never sleeps.”

Matt

Matt

Owner-Operator

I’ve Cut My Downtime In Half Since Using Hey Bubba!

“It finds better-paying loads faster than I ever could, and the automated negotiation ensures I’m getting top rates. It’s freed up so much of my time – and increased my revenue.”

Carlos

Carlos

Owner-Operator

I Never Thought Booking Freight Could Be This Easy

“With Hey Bubba!, I just say what I need. It finds loads while I’m on the road, negotiates for better rates, and even handles the booking. My deadhead miles are down, and my profits are up.”

Jim

Jim

Owner-Operator

I’m Hauling Smarter, Not Harder.

“Hey Bubba! helps me avoid cheap freight and wasted time. The voice activation makes it easy to book loads without stopping, which keeps me moving and earning. It’s like having a personal dispatcher who never sleeps.”

Matt

Matt

Owner-Operator

I’ve Cut My Downtime In Half Since Using Hey Bubba!

“It finds better-paying loads faster than I ever could, and the automated negotiation ensures I’m getting top rates. It’s freed up so much of my time – and increased my revenue.”

Carlos

Carlos

Owner-Operator

I Never Thought Booking Freight Could Be This Easy

“With Hey Bubba!, I just say what I need. It finds loads while I’m on the road, negotiates for better rates, and even handles the booking. My deadhead miles are down, and my profits are up.”

Jim

Jim

Owner-Operator

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Lock IconSECURITY

Enterprise-Grade
Peace of Mind

Built for fleets moving real freight at scale, with enterprise-grade security that doesn't play games with your data.

No Third-Party Data Training

No Third-Party Data Training

We forbid third-party AI providers from training on your data.

Zero Third-Party Data Retention

Zero Third-Party Data Retention

We don't allow third-party AI providers to store any of your data.

Multi-Model Support

Multi-Model Support

Cutting-edge AI automations with unified permission, privacy, and security controls.

Yes! Hey Bubba! automatically negotiates rates with brokers and shippers using AI-driven algorithms. It analyzes market conditions to counter low offers and secure better-paying loads. You can have Bubba bring you every load to approve or decline, or let it book automatically within limits you set: lanes, equipment, rate floor. Either way, it stops and escalates to a person when a rate falls below your minimum, when contract terms aren't standard, or when there's a breakdown or safety issue.

Hey Bubba! | AI Back-Office Automation for Fleets