How Hey Bubba! works, and how you stay in control

You set the rules

• A minimum rate for every trip. Bubba books at or above it, and AutoPilot won't start without one.
• Where Bubba looks for freight, and in what order: your contract and tender freight, your broker network, then open load boards. Turn off any source you don't want used.
• How Bubba contacts brokers: email, phone, or both. Daily email limits and follow-up rules keep outreach under control.
• The lanes you run, the brokers and shippers you prefer or block, commodities to avoid, and limits on deadhead, weight and stops.

You choose how much Bubba does on its own

Let Bubba book loads that meet your rules, or have it ask you to approve each booking first. When a broker makes a live offer, you can accept or decline it right from your phone.

Start where you're comfortable

A common way to start is to have Bubba ask before every booking, then let it book on its own within your rules once you've seen how it works.

Step in at any time

• Listen in on any live broker call without speaking, or join the call and take over.
• Take over any email conversation with a broker, then hand it back to Bubba.
• Pause AutoPilot on any trip. Once a trip's pickup window has passed, Bubba stops working that trip on its own.

Everything is recorded

Calls are recorded and transcribed. An activity log shows each action Bubba took, and for every load it passed on, it shows why: the pickup window, the rate, an excluded state or a blocked broker.

Documents are checked twice

Two AI models read rate confirmations, bills of lading and proofs of delivery. When they disagree on a field, it goes to a person to decide.

Works with the systems you already use

Bubba connects to your load boards, ELDs and inboxes, and to your TMS. It reads orders and fleet data from McLeod and Fleet Pulse, with write-back into your TMS shipping very soon. For field-service fleets, it works alongside the scheduling and job software your team already uses, with new systems connected on request.

Who can do what

Owners and admins control your account settings and who has access. Drivers get their own app, built for the road.

Your data

Hey Bubba! is SOC 2 Type II and ISO 27001 compliant. Your data is not used to train AI models.

See our Trust Center

Frequently asked questions

Can I approve each booking before Bubba makes it?

Yes. You choose whether Bubba books loads that meet your rules on its own, or asks you first.

Can I listen to Bubba's calls with brokers?

Yes. You can listen live, join the call, or review recordings and transcripts afterwards.

How do I stop AutoPilot?

Pause it on any trip at any time. It also stops automatically once a trip's pickup window has passed.

Does Hey Bubba! use my data to train AI models?

No.

Which TMS does Hey Bubba! work with?

Bubba reads orders and fleet data from McLeod and Fleet Pulse today, with write-back shipping very soon. More systems are connected on request.

Keep reading

• Security & compliance

  SOC 2 Type II, GDPR, CCPA and data protection detail.

• 100+ connected tools

  Load boards, ELDs, TMS platforms and compliance systems.

• Voice AutoPilot

  The voice capability inside the Hey Bubba! back office.

• AI back office

  What back-office automation means for a fleet, and what Hey Bubba! automates.

Who it's for

• Owner-operators

  You are the dispatcher, the biller and the filing cabinet. Bubba is the one you do not have to hire.

• Small fleets

  The point where dispatch capacity usually means another salary. Bubba adds the capacity instead.

• Dispatch teams

  A live operations console, AI-ranked loads and automated follow-ups, for the people doing the work, not just the people buying the software.

• Enterprise carriers

  SOC 2 Type II, scoped roles across large dispatch organizations, bi-directional TMS sync and configurable agent behavior.

• Field-service fleets

  Technicians on the road, paperwork behind every job, vehicles to keep compliant. Bubba runs the back office so your crews can run the jobs.