Blog & News | Hey Bubba!

Industry Insights

DOT Audits: What They Look At and How to Be Ready Before One Arrives

The types of DOT audit, the six record sets auditors ask for, what triggers one, and how to be ready without a week of panic

Hey Bubba! in the News

Hey Bubba’s agentic voice-first AI is featured as a pioneering real-world application of Gemini’s Live API

Big news: Hey Bubba! has been featured by Google Gemini for pioneering real-time AI-powered dispatch in trucking. Learn how our integration with Gemini’s new Live API is helping commercial fleets move faster, smarter, and more profitably than ever.

Hey Bubba! in the News

Bubba Is Officially SOC 2 Type II Compliant

Bubba is SOC 2 Type II certified. Know how we protect carrier freight data, enforce zero-retention, and secure operations

Product Updates

The AI Dispatcher That Never Clocks Out: Know Why Truckers Are Ditching Manual Dispatch

Discover how an AI dispatcher automates load booking, negotiation and paperwork for fleets, from owner-operators to large enterprise fleets

Product Updates

Hey Bubba! Now Integrates With LoadSurf AI: Bring More Loads Into One Smart AutoPilot

Hey Bubba! now integrates with LoadSurf AI, letting carriers connect private load boards for free in a few clicks, so more loads flow into one AI AutoPilot account for better results.

Product Updates

Hey Bubba! Integrates with TAI TMS to Bring AI-Powered Communication into Core Dispatch Workflows

Hey Bubba AI has integrated with TAI TMS to bring AI-powered voice and text communication directly into dispatch workflows. The integration helps fleets reduce calls, streamline updates, and scale dispatch operations without adding headcount.

Product Updates

Hey Bubba AI Integrates with Truck Parking Club to Simplify Parking and Improve Driver Experience

Hey Bubba AI has integrated with Truck Parking Club to bring real-time truck parking availability into dispatch operations. The integration helps fleets reduce parking-related stress, improve planning, and support safer, more reliable driver experiences.

Product Updates

Hey Bubba! Integrates with Verizon Connect to Turn Telematics Data into Smarter Dispatch Conversations

Hey Bubba AI and Verizon Connect have integrated to turn real-time telematics data into actionable driver communication. The integration helps fleets improve dispatch responsiveness, reduce calls, and operate more efficiently at scale.

Product Updates

Hey Bubba! Partners with the Illinois Trucking Association to Power Smarter Carrier Communication

Hey Bubba AI has partnered with the Illinois Trucking Association (ITA) to support 400+ Illinois carriers with AI-driven voice and text automation. The partnership helps fleets reduce dispatch call volume, improve driver communication, and scale operations without adding headcount.

Product Updates

Hey Bubba! Partners with the Truckload Carriers Association to Automate the Back Office at Scale

Hey Bubba AI has partnered with the Truckload Carriers Association (TCA) to deliver AI-powered dispatch to over 1,500 carriers. The partnership helps fleets reduce calls and streamline driver communication.

Product Updates

Hey Bubba! Now Integrated with Samsara: Smarter Fleet Operations, One Click Away

Hey Bubba! is now integrated with Samsara. Sync your fleet, optimize loads, and boost efficiency with AI-powered dispatching designed for commercial fleets.

Product Updates

Your First Week on Hey Bubba: The Real-World Fleets Onboarding Walkthrough

Your first week on Hey Bubba!: connect your email and ELD, set lanes and rate floors, and see what Bubba automates from day one

Product Updates

Parade + Hey Bubba!: Broker Freight, Now Bubba-Powered

Hey Bubba! now integrates with Parade AI, letting freight brokers syndicate their loads directly into the Bubba app. Commercial fleets can now access Parade loads instantly.

Product Updates

Bubba + Truckstop: Load Up Without Slowing Down

Truckstop is now integrated with Hey Bubba! Book loads by voice, skip the busywork, and keep your trucks rolling—smarter, faster, hands-free.

Product Updates

Now Live: The Hey Bubba! App Hits the App Stores

Download the new Hey Bubba! AI dispatch app — now available in free Beta on the Apple App Store and Google Play. Built for truckers, powered by voice. Book loads, answer broker calls, and track freight — hands-free.

Product Updates

Game On: Hey Bubba! Now Integrates with DAT Freight & Analytics

Hey Bubba! integrates with DAT Freight & Analytics. Voice-search loads, post trucks, and access DAT RateView — all in one dispatch assistant.

Product Updates

Hey Bubba! Now Integrated with Motive ELD for AI-Powered Load Tracking Automation

Hey Bubba! now integrates with Motive ELD for real-time tracking and automated check call responses – giving owner-operators a smarter, hands-free dispatching experience.

Technology & Innovation

Top 6 Benefits of Using AI-Powered Dispatch for Trucking

Discover how AI-powered dispatching can transform your trucking operations by automating load booking, optimizing routes, and enhancing rate negotiations.

Hey Bubba! in the News

TME (Tell Me Everything): The One At The Broker Carrier Summit Orlando Edition

On Tell Me Everything, our CEO Tapan Chaudhari joins a live conversation from the Broker Carrier Summit to explore AI adoption, fraud prevention, compliance, and the human side of logistics. This episode offers behind-the-scenes insights into broker–carrier collaboration and how tools like Hey Bubba AI are shaping the future of secure, connected freight management.

Hey Bubba! in the News

How an AI “Buddy” is Helping Truckers Make More and Stress Less with Tapan Chaudhari

On the ThinkFreight podcast, our CEO Tapan Chaudhari shares how AI can remove the back-office grind for owner-operators and small fleets without replacing drivers. In this 43-minute conversation, he explains why most trucking tech falls short and how Hey Bubba AI is built around real driver workflows and the future of the industry.

Hey Bubba! in the News

Trimble Open Mic Session

At the Trimble Conference in New Orleans, our CEO Tapan Chaudhari joins Samantha Jones-Beach for a live conversation on the Trimble Open Mic Sessions. In this quick-hit segment, Tapan shares what Hey Bubba AI is building and where logistics technology is headed next.

Hey Bubba! in the News

Lets Talk Logistics with Tapan Chaudhari

On Let’s Talk Logistics, our CEO Tapan Chaudhari explains how Hey Bubba AI was built to solve one of small carriers’ biggest pain points: dispatch. In this no-fluff conversation, he dives into voice-first AI, real-time load matching, why overseas dispatch often fails small fleets, and what the future of AI-powered trucking operations really looks like.

Hey Bubba! in the News

Bubba AI and CEO Tapan Chaudhari sit down for a chat with Freight Waves’ Rob Carpenter

Hey Bubba! was just featured in FreightWaves as the AI voice assistant built specifically for truckers. Check out how we’re transforming dispatch with 24/7 voice-powered support designed to boost efficiency and earnings for commercial fleets.

Business & Finance

Trucking Business Plan: What to Put In One That Is Actually Useful

What belongs in a trucking business plan, the numbers that decide whether it works, and the sections lenders actually read

Business & Finance

Getting Your Own DOT Authority: What the Process Involves

Going out on your own authority is the step that turns a driver into a business. It is also the

Business & Finance

5 Ways to Cut Fuel Costs with Smarter Dispatching

Discover five actionable strategies to reduce fuel expenses through smarter dispatching, including AI-powered route optimization, minimizing deadhead miles, and strategic refueling. Learn how Hey Bubba!’s intelligent dispatch assistant can help you drive more efficiently and maximize your earnings.

Business & Finance

Proof of Delivery: What It Is and Why It Decides When You Get Paid

What a proof of delivery is, what makes one acceptable, why a bad POD delays payment more than anything else, and how to stop losing them

Dispatch Tips & Strategies

How Fleet Agents Centralize Load Boards and Automate Freight Negotiations

See how fleet agents use Bubba AI to centralize load boards and automate freight negotiations for smarter, scalable dispatch operations

Dispatch Tips & Strategies

Rate Confirmations: What to Check Before You Sign One

What a rate confirmation is, the clauses that cost carriers money, what to check before signing, and why it is a doc your invoice depends on

Dispatch Tips & Strategies

Dispatch Services for Owner-Operators: What They Cost and When They Are Worth It

What a dispatch service charges, what you actually get for the percentage, the questions to ask before you sign, and what software to choose

Dispatch Tips & Strategies

Load Boards for Carriers: How to Choose and How to Stop Living on Them

How load boards differ, what to check before you subscribe, and the boards that connect to Hey Bubba! so you can stop refreshing them by hand

Dispatch Tips & Strategies

How to Negotiate Freight Rates Like a Pro: A Guide for Truckers

Learn how fleets can negotiate better freight rates using data-driven strategy and Hey Bubba’s back-office automation

Dispatch Tips & Strategies

How to Negotiate Higher Freight Rates as an Owner-Operator

Learn how to boost your earnings as an owner-operator with Bubba AI’s expert tips on negotiating higher freight rates. This guide covers essential strategies like calculating your cost per mile, leveraging your reliability, and knowing when to walk away from low-paying loads.

Dispatch Tips & Strategies

Fleets Setup Packets: What Brokers Ask For and How to Get Approved Faster

What goes in a broker fleet setup packet, why approvals stall, and how to keep the documents ready so you can get set up in hours

Dispatch Tips & Strategies

Modernizing Dispatch Operations: How a 3-Truck Box Fleet Committed to an AI Transition

Struggling with third-party platforms? See how a 3-truck box fleet moved to AI automation with rate floors & broker control

Dispatch Tips & Strategies

Deadhead Miles: What They Really Cost and How to Run Fewer of Them

What deadhead miles are, why they are more expensive than drivers assume, and how to work the true cost into your rate

Industry Insights

Apportioned Plates and IRP: What They Are and When You Need Them

What apportioned plates are, how IRP fees are calculated, who needs them, what you need to register, and how IRP relates to IFTA

Industry Insights

Bill of Lading: What It Is, What Goes On It, and Why It Decides Who Pays

What a bill of lading is, the three jobs it does at once, what has to be on it, the difference between straight and negotiable

Industry Insights

The FMCSA Drug and Alcohol Clearinghouse: What Fleets Have to Do

What the Clearinghouse is, the queries fleets must run and when, what happens after a violation, and the obligations that gets missed

Industry Insights

Freight Companies in the USA: The Main Types and How They Actually Operate

The different kinds of freight company operating in the US, how asset and non-asset models differ, and which ones a fleet works

Industry Insights

Double Brokering: How to Spot It Before You Haul the Load

What double brokering is, why it leaves carriers unpaid, the warning signs before you accept, and what to check on every load

Industry Insights

Driver Qualification Files: What Goes In One and Why Auditors Start There

What belongs in a driver qualification file, what auditors look for first, the gaps that come up repeatedly, and how to keep DQ files ready

Industry Insights

Hours of Service Rules: The Limits, the Exceptions, and Where Fleets Get Caught

The driving and duty limits, the 34-hour restart, split sleeper berth, the main exceptions, and the violations

Industry Insights

CSA Scores Explained: What They Measure and How to Improve Yours

What CSA scores measure, the seven BASIC categories, how violations are weighted, and the practical things that actually move a score

Industry Insights

IFTA Filing Explained: What It Is, What You Need, and How to Stop Dreading It

What IFTA is, which records you need, the mistakes that trigger audits, and how to stop rebuilding a quarter of fuel receipts from a shoebox

Industry Insights

Fuel Cards for Truckers: How to Choose and What the Discounts Really Mean

How trucking fuel card discounts actually work, the fees that offset them, what to check before you apply, and how fuel data reaches IFTA

Industry Insights

ELD Providers for Trucking: How to Choose and What Works With Your Back Office

How to pick an ELD, what the mandate actually requires, the questions to ask before you sign, and the 45+ providers that you can connect to

Industry Insights

How to Calculate Your Real Cost Per Mile (Free Calculator Inside)

Calculate your real trucking cost per mile free. Find your break-even rate and stop underpricing loads with Bubba AI’s calculator

Industry Insights

Freight Factoring: The Cash-Flow Hack Every Trucker Should Know (But Most Don’t)

Learn how freight factoring works, what it costs, and how to pick the right company to get paid faster fleets

Industry Insights

What Is a Backhaul? The Answer Every Trucker Needs to Know

Learn what backhaul trucking means, why empty miles cost money, and how Hey Bubba! finds backhaul loads automatically

Industry Insights

OBD-II Diagnostic Trouble Codes: The Complete Guide for Owner-Operators & Fleets

Learn what DTC codes mean, how to read them, and how Bubba AI helps owner-operators and fleets fix issues fast.

Industry Insights

Truck Load Profit Calculator: Know If a Load Is Worth Hauling Before You Say Yes

Calculate your true truck load profit in seconds. Bubba’s free calculator factors fuel, tolls & deadhead. Try it free today.

Industry Insights

Fuel Surcharge Explained: Why Every Trucker Needs a Fuel Cost Calculator

Learn how fuel surcharge works and use our fuel cost calculator to protect margins. Built for US owner-operators and trucking fleets.

Industry Insights

Automating Freight Dispatch for Regional Carriers

See how regional carriers onboard Hey Bubba!, with easy email and ELD setup, rate floors and automated negotiation

Industry Insights

Modern Box-Truck Freight Dispatch: Floor Rates, AI Speed, and Solving the Load Board Bottleneck

Beat the spot market with AI dispatch. Bubba AI scores loads by liftgate, weight & HOS, and books at your floor rate automatically

Industry Insights

Onboarding Small Fleets: Telematics Integrations and the Box-Truck Dispatch Workflow

Connect ELD & load boards fast with Hey Bubba’s box-truck onboarding guide. Learn telematics options, setup steps, and equipment specs tips

Industry Insights

What Mid-Size Truck Fleets Look for in AI Dispatch Software

What 50-100+ truck fleets need from AI dispatch: TMS integration, rate floors, broker connectivity. Compare vendors the right way

Industry Insights

Fighting Freight Fraud and Dispatch Friction: What Owner-Operators Need from AI Tools

Stop freight fraud and dispatch friction. See how Hey Bubba! helps fleets verify brokers, automate loads and save time

Industry Insights

Where the Freight Is: Hot Markets to Watch This Quarter

Freight volume is always shifting – smart dispatchers stay ahead of the trends. See which regions are heating up and where rates are strongest right now.

Business & Finance

Commercial Truck Insurance: What Carriers Actually Need and What Drives the Premium

The coverages fleets carry, what actually drives your premium, how to compare quotes, and why your safety record is the number that matters

Business & Finance

Impact of U.S. Tariffs on Load Rates

With the ongoing changes in U.S. tariffs, the trucking industry is seeing significant impacts on load postings and rates. In this blog, we explore how tariffs are reshaping freight transportation costs and what owner-operators and commercial fleets need to know to stay ahead.

Business & Finance

Getting Paid: Detention, Accessorials, and What to Do About Slow Brokers

Why carriers lose detention they are owed, how to document accessorials so they get paid, and vetting brokers before you haul

Industry Insights

Freight Factoring Companies for Trucking: How to Choose in 2026

What freight factoring costs, how recourse and non-recourse differ, the companies carriers use most, and the seven questions to ask before you sign

Business & Finance

How to Keep Your Trucking Business in the Black

Fuel costs, delays, and downtime eat into profit faster than you think. Here’s how smart planning and simple habits can keep your books in the black.

Technology & Innovation

The Future of Voice AI in Trucking

Voice AI is streamlining how fleets, dispatchers, and brokers operate – reducing friction and speeding up communication. Here’s how this fast-moving technology is reshaping the future of freight logistics.

Hey Bubba! in the News

AI for owner-ops? Hey Bubba! AI wants to deal with brokers for you

Hey Bubba! has been featured in Overdrive for its innovative approach to automating interactions with brokers. The AI-powered assistant handles tasks like check calls and carrier onboarding, allowing owner-operators and commercial fleets to focus more on driving and less on administrative work.

Product Updates

Hey Bubba! Now Connects with Major Load Boards

Hey Bubba! just made dispatching easier by allowing users to connect directly to major load boards. Find better loads, book faster, and manage everything in one place – right from the app.

Product Updates

Hey Bubba! Launches Free Beta App

Hey Bubba! just launched its free beta app built for owner-operators and commercial fleets. Sign up now to access smart dispatch tools that help you find better loads, manage schedules, and run your business with less hassle.

Technology & Innovation

How AI Is Revolutionizing Fleet Management

Fleet management is undergoing a massive shift in 2025 as AI transforms how commercial fleets operate. From smarter dispatching to predictive maintenance, here’s how AI is giving small carriers a competitive edge.

Product Updates

Hey Bubba! Now Handles Load Rate Negotiations Automatically

Hey Bubba! just added autonomous rate negotiation to its AI voice assistant. Now, owner-operators and commercial fleets can let Bubba handle the back-and-forth with brokers—and focus on the road.

Hey Bubba! in the News

Autonomous dispatcher Bubba AI launches for independent truckers, small carriers

Hey Bubba! has been spotlighted in FreightWaves for launching Bubba AI, an autonomous dispatcher tailored for independent truckers and commercial fleets.

Business & Finance

How to Book Freight Based on Profit, Not Just Rate Per Mile

The best-paying load on paper doesn’t always deliver the most money in your pocket. Learn how to factor in all your expenses and book smarter loads based on real profit – not just high rates.

Industry Insights

Why Shippers Are Choosing Smaller Fleets in 2025

Shippers are shifting more freight to small and mid-sized fleets in 2025 – and it’s not just about cost. Flexibility, better communication, and tech-savvy operations are giving small carriers the edge.

Business & Finance

5 Proven Strategies to Boost Your Freight Rates as an Owner-Operator

Learn how to boost your freight rates with five actionable strategies tailored for owner-operators. From calculating your cost per mile to leveraging AI-powered dispatch tools like Hey Bubba!, this guide offers practical tips to enhance your profitability.

Hey Bubba! in the News

Hey Bubba Inc launches Bubba AI, the first voice AI dispatcher for owner-operators and small fleets

Hey Bubba! has been featured by FreightCaviar, highlighting the launch of Bubba AI—the first voice-powered AI dispatcher tailored for independent truckers and commercial fleets.

Technology & Innovation

How Technology is Revolutionizing Load Document Management

From rate cons to BOLs, document handling is getting faster and smarter thanks to new AI-powered tools. Here’s how automation and LLMs are changing the way fleets, brokers, and dispatchers manage paperwork in the freight booking cycle.

Industry Insights

What Small Fleets Are Doing to Stay Competitive

The big guys have resources – but the little guys have hustle. We looked at how smaller fleets are using tech and strategy to stay sharp.

Hey Bubba! in the News

AI Truck Dispatcher? Would You Use Hey Bubba?

Trucking Made Successful takes a closer look at Hey Bubba! and our AI-powered dispatcher, Bubba AI. From automating load searches to handling broker talks, they discuss how Bubba AI makes life easier for owner-operators and commercial fleets – so you can spend less time on admin work and more time on the road!

Industry Insights

Top Regulatory Changes Impacting Small Fleets in 2025

New FMCSA rules and state-level changes are reshaping how small carriers operate in 2025. From hours-of-service updates to emissions standards, here’s what small fleets need to know now.

Technology & Innovation

Top 5 Fleet Tech Tools Small Carriers Can’t Ignore in 2025

Fleet technology is evolving fast, and small carriers that adopt the right tools are staying ahead of the competition. From real-time tracking to automated dispatching, here are the must-have tools for 2025.

Technology & Innovation

How to Read a VIN Number Like a Pro (Truck VIN Decoder Made Easy)

Step-by-step truck VIN decoding guide for carriers. Learn the meaning behind each character

Technology & Innovation

Why VIN Checks Are Critical for DOT Compliance

Avoid DOT headaches. Learn how VIN decoding helps with Inspections and Compliance

Technology & Innovation

Top 5 Mistakes Carriers Make When Buying Used Trucks (And How VINs Help)

Don’t get burned. Learn 5 used-truck buying mistakes and how VIN decoding saves you

Technology & Innovation

How VIN Data Improves Fleet Maintenance & Resale Value

Leverage VIN-based data for better PM and resale value. Maintain smarter, sell stronger

Technology & Innovation

VIN Numbers Explained: Decoding Every Section (Truckers’ Guide)

Decode any truck’s VIN in seconds engine specs, build, compliance. Fast, free, trusted by carriers.

Hey Bubba! in the News

MATS 2025 Pro Talk: Hey Bubba! CEO Tapan Chaudhari on AI for Owner-Operators and Small Fleets

Watch Hey Bubba! CEO Tapan Chaudhari introduce Bubba AI, the first voice-powered AI dispatcher tailored for owner-operators and small fleets during our launch at the 2025 Mid-America Trucking Show.

Business & Finance

Top-Paying Freight Lanes Every Trucker Should Know

Not all freight lanes pay the same—some routes consistently offer better rates and higher returns. In this post, we break down top-paying lanes across the U.S. and how you can position your truck to profit from them.

Business & Finance

The Trucker’s Profitability Playbook

Discover Bubba’s Profitability Playbook for truckers in 2026. Learn cost per mile, rate per mile, load profitability & fleet growth strategies. Run smarter, not cheaper.

Business & Finance

What’s the Average Cost Per Mile for Truckers in 2026?

Find out the real average cost per mile for truckers in 2026. Learn how to calculate your CPM, control expenses, and keep your trucking business profitable.

Business & Finance

Load Rate: How to Bid Smart in Today’s Freight Market

Learn how to calculate rate per mile and bid smarter in today’s freight market. Bubba’s guide helps truckers avoid cheap freight and win profitable loads.

Business & Finance

How to Know If a Load Is Worth It Before You Haul

Stop hauling bad loads. Learn how to check load profitability, avoid deadhead losses, and make smarter decisions with Bubba’s Load Profitability Calculator.

Business & Finance

Illinois Toll Increase: What the 30% Toll Hike Means for Trucking Companies

Illinois trucking tolls jump 30% on Jan 1, 2027, hitting $0.90/mile. Here’s the carrier action plan to protect margins

Business & Finance

Navigating Freight Margin Pressures: Key Takeaways from the Illinois Trucking Association Conference

Illinois truck tolls jump 30% Jan 1. See how carriers protect margins with smart routing, rate negotiation & AI automation

Business & Finance

Fleet Growth Without Debt: Profitability Tips for Small Carriers

Thinking about adding trucks? Learn small fleet profitability strategies, avoid debt, and scale smart with Bubba’s Fleet Profitability Calculator.

Technology & Innovation

The Free Freight Doc Editor You Didn’t Know You Needed (Until Now)

Tired of messy trucking paperwork? Try Hey Bubba!’s Free Freight Doc Editor to create, edit & organize freight documents—fast, free & online.

Technology & Innovation

The Top 7 Freight Documents Every Carrier Needs (and How to Stop Losing Them)

Don’t lose another POD or rate confirmation. Discover the 7 freight documents every carrier needs & how to keep them organized effortlessly.

Technology & Innovation

Freight Brokers: How to Look More Professional (Without Spending a Dime)

Impress shippers with clean, pro-level freight documents—without spending a dime. Try Hey Bubba!’s Free Freight Doc Editor today.

Technology & Innovation

Stop the Madness: The Biggest Paperwork Mistakes That Cost Truckers Money

Missing PODs, typos, late invoices—these trucking paperwork mistakes cost drivers money. Fix them now with Hey Bubba!’s free tool.

Technology & Innovation

Digital Paperwork for Trucking: Why 2026 Is the Year to Finally Make the Switch

Paper is dead. See why truckers & brokers are switching to digital freight docs in 2026 and how to do it free with Hey Bubba!’s editor.

Technology & Innovation

How to Organize Freight Paperwork Like a Pro (Even If You’re a Hot Mess)

Drowning in paperwork? Learn how to organize freight documents like a pro—using Hey Bubba!’s Free Freight Doc Editor.

Hey Bubba! in the News

AI for Owner Operators and Small Fleets with Tapan Chaudhari

At FreightWaves’ 2025 Small Fleet & Owner-Operator Summit, Hey Bubba! CEO Tapan Chaudhari sat down for a fireside chat with Grace Sharkey to talk all about how AI can make life easier for truckers.

Hey Bubba! in the News

The Future of AI Freight Booking w/ Tapan Chaudhari

Hey Bubba! CEO Tapan Chaudhari joins the Veritas Logistics Podcast to discuss how voice-enabled AI is transforming freight dispatch. From negotiating rates to booking loads hands-free, Tapan shares why automation is becoming essential for carriers competing in today’s spot market.

Hey Bubba! in the News

Hey Bubba AI Partners with TalkCDL to Strengthen Driver Education and Training

Hey Bubba AI has partnered with TalkCDL to connect AI-powered communication with driver education. The partnership helps fleets reinforce training, improve communication, and support drivers with clearer, more consistent information at scale.

Hey Bubba! in the News

Hey Bubba! Partners with Sense Per Mile Podcast to Spotlight the Real Future of Trucking

Hey Bubba AI has partnered with the Sense Per Mile Podcast to bring real-world conversations about AI-powered dispatch and fleet communication to the trucking industry. The partnership focuses on practical insights, real experiences, and technology that works in daily operations.