For dispatch teams · Any fleet size
AI tooling for dispatch teams
For a dispatch team, Hey Bubba! is an operations layer over the work already being done: loads ranked before anyone opens a board, rates negotiated without a call, status maintained without check calls, and follow-ups raised automatically so nothing waits on someone remembering it.
The interruption problem
Dispatch is not one job. It is a queue of small urgent ones — a broker on the phone, a driver out of hours, a load that needs covering in ninety minutes, an appointment that is about to be missed, a POD nobody has seen.
Every one of those is legitimate. Collectively they leave very little contiguous time for the work that actually improves the week: planning capacity, building better lanes, negotiating from a stronger position.
The measure that matters is loads per dispatcher per day, and it improves when the interruptible work stops requiring a person.
What the console gives a dispatcher
- A live fleet operations view built around exception handling
- Load lifecycle tracking from dispatched to in-transit to delivered, with per-load message history
- Loads scored against equipment, hours-of-service, deadhead and rate targets before anyone reads a board
- Automated rate negotiation, with the final accept or decline left to a person
- AI-generated action items and follow-ups rather than a mental list
- Broker credit, days-to-pay and reputation signals at the point of decision
- Agent memory, so carrier preferences persist across calls and emails instead of being restated
You set how much Bubba decides
Booking autonomy is configurable. Some fleets want every load brought to them for approval. Others want Bubba booking on its own inside a defined envelope: specific lanes, equipment types, a rate floor, a maximum deadhead. Fleets can run different settings for different parts of the operation.
What doesn't change is the escalation layer. Whatever mode you're in, Bubba stops and hands over when a broker's best offer falls below your configured minimum, when a rate confirmation carries non-standard liability or fine structures, when a truck breaks down or a safety alert fires, or when the load involves an account you've flagged for personal contact.
Automation runs the routine. Judgement stays with you, and you decide where the line sits.
Getting started
Start from exceptions, not from a board
The console surfaces what needs attention — delays, missed appointments, document issues — instead of presenting an undifferentiated list of loads.
Work the loads that survived scoring
Intelligent matching has already ranked opportunities against equipment type, HOS, deadhead and RPM targets, plus lane and rate preferences.
Let negotiation run without you
Bubba counters low offers using live market conditions and brings back a final offer to approve or decline.
Stop relaying status
Location and ETAs go to brokers and customers automatically from connected telematics.
Common questions
Does the AI book loads without approval?
That's your choice. You can have Bubba bring you every load to approve or decline, or let it book automatically within limits you set: lanes, equipment, rate floor. Either way, it stops and escalates to a person when a rate falls below your minimum, when contract terms aren't standard, or when there's a breakdown or safety issue.
Where do follow-ups come from?
Bubba generates action items and follow-ups from what is happening on live loads, and exception handling detects delays, missed appointments and document issues early.
Can dispatchers see the whole message history for a load?
Yes. Per-load message history is kept with the load through its lifecycle from dispatched to in-transit to delivered.
Keep reading
- Dispatch automation
The voice-first dispatch layer in detail.
- The back-office workload model
The time-motion study behind the hours this page says automation reclaims.
Other fleet sizes
- Owner-operators — 1–5 trucks
You are the dispatcher, the biller and the filing cabinet. Bubba is the one you do not have to hire.
- Small fleets — 5–50 trucks
The point where dispatch capacity usually means another salary. Bubba adds the capacity instead.
- Enterprise carriers — Large fleet operations
SOC 2 Type II, scoped roles across large dispatch organisations, bi-directional TMS sync and configurable agent behaviour.
Give the desk its hours back
Connect the boards, ELD and inbox the desk already runs on, and let the status-chasing happen without a dispatcher on the phone. Free for beta users until general availability.