For small fleets · 5–50 trucks
AI back office for small trucking fleets
For a fleet of five to fifty trucks, Hey Bubba! adds dispatch and back-office capacity without adding headcount: loads are found, scored and booked automatically across the fleet, and the paperwork behind them is captured and filed as each load runs.
The headcount step
Growth in a small fleet is not smooth. It comes in steps, and the steps are people. At some truck count the owner can no longer dispatch personally, so a dispatcher gets hired. Some way past that, the paperwork outgrows evenings and a back-office hire follows.
Each hire arrives before the revenue that justifies it, which is what makes the step painful. And each one adds a dependency: the operation now knows things that live in one person's head and one person's inbox.
The alternative is not fewer people. It is people doing the work that needs judgement, while the searching, scoring, filing and status-reporting runs on its own.
What matters at this size
- Multi-user access with scoped permissions, so dispatchers, drivers and owners see what they should
- Trip planning across drivers and assets — multi-stop building, date-range planning, assignment
- AI-ranked loads scored against equipment type, hours-of-service, deadhead and rate-per-mile targets
- Automated check calls, so growing load count does not mean a growing phone bill of status updates
- A DOT compliance vault per driver, which is where small fleets are most exposed
- Fleet records in one place — trucks, trailers, VIN and unit specs, driver files
- Driver onboarding workflows that open the compliance file rather than leaving it to be assembled later
Getting started
Bring the fleet into one place
Trucks, trailers, VIN and unit specifications and driver records live together, with roles and permissions set per user.
Connect boards, ELD and inbox
Load boards, Motive, Samsara, Geotab, TruckX or Verizon Connect, and Gmail or Outlook all feed the same operation.
Plan the week, not the load
Capacity planning factors driver availability, hours-of-service, equipment type, location and home-time preferences days ahead.
Let exceptions come to you
Delays, missed appointments and document problems are detected and raised, so dispatchers work the exceptions instead of polling for status.
Common questions
Does Hey Bubba! replace our TMS?
No. Bubba works alongside your existing tools and syncs bi-directionally with TMS platforms including Ditat and Relay, plus REST API connectors.
Can different people have different access?
Yes. Multi-user dispatch teams get scoped access controls, so permissions can differ between drivers, dispatchers and management.
How does it help before we hire a dispatcher?
Load search, scoring against your rate and equipment targets, broker negotiation, booking and check calls run automatically, which is most of what the first dispatch hire would spend the day doing.
Keep reading
- Fleet profitability calculator
Model gross revenue, overhead and net margin across the fleet.
Other fleet sizes
- Owner-operators — 1–5 trucks
You are the dispatcher, the biller and the filing cabinet. Bubba is the one you do not have to hire.
- Dispatch teams — Any fleet size
A live operations console, AI-ranked loads and automated follow-ups — for the people doing the work, not just the people buying the software.
- Enterprise carriers — Large fleet operations
SOC 2 Type II, scoped roles across large dispatch organisations, bi-directional TMS sync and configurable agent behaviour.
Add the capacity before you add the hire
Bring the trucks, drivers and boards into one place and let the searching, scoring and filing run on its own. Free for beta users until general availability.