AI back office automation for trucking carriers

The work that starts when the load is booked

Booking freight is the visible part of running a carrier operation, and it is the part every piece of software addresses. The invisible part is what follows: a rate confirmation to file, a bill of lading to collect, a proof of delivery to photograph, a lumper receipt to keep, an invoice to substantiate, a medical certificate about to expire, a fuel receipt that will matter at quarter-end, and a broker who wants to know where the truck is.

None of it is difficult. All of it is mandatory, and all of it competes for the same hours as driving and dispatching. For an owner-operator it becomes the evening. For a fleet it becomes a role, then a department. It is also where money quietly leaks: detention that never gets billed because nobody documented it, invoices that go out days late because a POD went missing, a compliance file that was complete last year.

Hey Bubba! automates that layer alongside dispatch, on the same platform, using documents and data the operation already produces.

What Hey Bubba! automates

8 areas, each with its own page. Where Bubba captures and files something rather than calculating or submitting it, these pages say so — Bubba does not file your IFTA return or run your settlements.

• Freight paperwork, parsed and filed

  Rate confirmations, BOLs, PODs, accessorial proofs and invoices read and filed against the right load automatically.

• A document library that files itself

  An AI-classified library across loads, drivers, assets and financial records — with e-signature built in.

• DOT compliance vault

  Inspections, medical certificates, MVRs, CDLs, drug test results and Clearinghouse consent, held per driver.

• IFTA receipts captured as you go

  Fuel receipts and IFTA-related documents captured when they happen, not reconstructed at quarter-end.

• Invoices and accessorials, filed with the load

  Invoices and accessorial proofs parsed and filed against the load, so nothing bills late for want of a document.

• Broker email that becomes loads

  Connect Gmail or Outlook; broker threads sync and load offers get parsed into structured loads.

• Check calls that answer themselves

  ELD location becomes accurate broker ETAs automatically, so the phone stops ringing for status.

• Payments issued from where the load lives

  Virtual cards, fuel advance codes and lumper codes issued in-app, not by a call to whoever holds the card.

One truck or a thousand

The back office does not disappear as a carrier grows — it changes shape. An owner-operator needs the paperwork to file itself while they drive. A fifty-truck fleet needs it to happen without another hire. An enterprise carrier needs it to happen inside their existing systems, under their own security review.

• Owner-operators

  1–5 trucks

  You are the dispatcher, the biller and the filing cabinet. Bubba is the one you do not have to hire.

• Small fleets

  5–50 trucks

  The point where dispatch capacity usually means another salary. Bubba adds the capacity instead.

• Dispatch teams

  Any fleet size

  A live operations console, AI-ranked loads and automated follow-ups — for the people doing the work, not just the people buying the software.

• Enterprise carriers

  Large fleet operations

  SOC 2 Type II, scoped roles across large dispatch organisations, bi-directional TMS sync and configurable agent behaviour.

It runs alongside what you already have

Bubba is not a replacement for your TMS, and adopting it is not a migration. It connects to the load board subscriptions you already pay for — DAT, Truckstop.com, Uber Freight, Parade, LoadSurf and over 100 boards in all — to your ELD, whether that is Motive, Samsara, Geotab, TruckX or Verizon Connect, to TMS platforms including Ditat, Relay and TAI through bi-directional sync and REST API connectors, and to the Gmail or Outlook inbox where your brokers already email you.

That matters for the back office specifically, because the documents and data the automation depends on are produced by those systems. A carrier's ELD already knows the mileage behind an IFTA return. The broker's email already contains the rate confirmation. The driver's phone is already the best camera on the operation. The work is joining them up, not replacing them.

Common questions

What is back-office automation in trucking?

Back-office automation in trucking is the use of software to handle the administrative work behind moving freight — capturing and filing load paperwork, keeping driver and vehicle compliance records, documenting accessorial charges, handling broker email, running check calls and issuing payments — so that the work is done as the load happens rather than reconstructed afterwards by a person.

What does Hey Bubba! automate in the back office?

Freight paperwork parsing across rate confirmations, BOLs, PODs, accessorial proofs and invoices; an AI-classified document library covering loads, drivers, assets and financial records; a DOT compliance vault per driver; IFTA fuel receipt capture; in-app e-signature; Gmail and Outlook broker email parsing; automated check calls using connected ELD location data; and carrier payments including virtual cards, fuel advance codes and lumper codes.

Does Hey Bubba! replace my TMS?

No. Bubba is an AI back-office automation platform that works alongside your existing tools. It connects to your load boards, ELD, TMS and inbox — over 100 tools in total — including bi-directional TMS sync with Ditat, Relay and REST API connectors.

Is this only for large fleets?

No. The same platform runs for owner-operators with one truck and for enterprise carrier operations. Owner-operators use it by voice from a phone; larger carriers add multi-user roles with scoped permissions, a live operations console, TMS sync and per-carrier agent configuration.

How much does it cost?

Hey Bubba! is free for beta users until general availability, with unlimited AI load search, rate negotiation and booking. Pricing after general availability has not been announced.

Related tools and pages

• Dispatch automation

  The dispatch half of the platform — voice load search, negotiation and booking.

• 100+ connected tools

  Load boards, ELDs, TMS platforms, fuel cards and compliance systems.

• Security & compliance

  SOC 2 Type II, GDPR and CCPA posture.

• Free freight document editor

  Fill and sign BOLs, rate confirmations, W-9s and PODs — no sign-up.

• Trucking profit calculators

  Cost per mile, load profit, target rate and fleet margin.

• The back-office workload model

  The time-motion study behind the efficiency numbers quoted on this page.