For owner-operators · 1–5 trucks
AI back office for owner-operators
For an owner-operator, Hey Bubba! is dispatch and back office in one app: it finds and books loads on the boards you already subscribe to by voice, and files the paperwork behind each one so the evening admin shift stops being part of the job.
The two jobs nobody pays you for
Running one to five trucks means doing every role. You drive. You also find the freight, argue the rate, take the check calls, photograph the POD, chase the rate confirmation, and keep the compliance file current. The driving is the part that earns.
The usual fix is a dispatch service taking a percentage of every load, which solves the finding and negotiating and leaves you the paperwork. The other fix is doing it yourself in the evening, which costs the evening.
Bubba is the third option: voice dispatch that works while you drive, and a back office that files itself while you do.
What matters at this size
- Booking without stopping — wake-word voice control from the cab on iOS and Android
- Rates defended automatically against live market conditions, not accepted as offered
- Deadhead reduced through reload and backhaul search while you are still running the current load
- Rate confirmations and PODs filed against the load as they happen
- Fuel receipts captured for IFTA at the pump rather than kept in the glove box
- Broker credit and days-to-pay visible before you commit to the load
- Free during beta, so it is not another fixed cost against a thin margin
Getting started
Connect the accounts you already pay for
DAT, Truckstop.com, Uber Freight, Parade and LoadSurf connect with your existing subscriptions. Nothing needs to be migrated.
Tell Bubba what you want to run
Preferred lanes, minimum rates and home-base return rules mean the loads you are offered already fit the week you want.
Book by voice
Say what you need. Bubba searches, scores against your targets, negotiates with the broker and books, without you leaving the driver's seat.
Let the paperwork land where it belongs
Photograph the POD, forward the rate con, capture the fuel receipt. Each is classified and filed against the right load automatically.
Common questions
Do I need a dispatcher if I use Hey Bubba!?
Owner-operators use Bubba specifically to avoid hiring one or paying a percentage-based dispatch service. Bubba searches connected load boards, negotiates rates with brokers and books freight by voice. You can have Bubba bring you every load to approve or decline, or let it book automatically within limits you set: lanes, equipment, rate floor.
What does it cost for one truck?
Hey Bubba! is free for beta users until general availability, with unlimited AI load search, rate negotiation and booking.
Can I use my existing DAT or Truckstop subscription?
Yes. Active DAT and Truckstop.com subscriptions connect in the app under Connected Load Boards, so you keep the accounts and partnerships you already have.
Does it work while I am driving?
Yes. The native iOS and Android apps support wake-word activation, so load search, negotiation and booking happen by voice rather than by pulling over to use a screen.
Keep reading
- Cost per mile calculator
Fixed and variable costs broken down per mile — the number every rate decision rests on.
- Load profitability calculator
Go/no-go on a single load against fuel, driver pay and deadhead.
Other fleet sizes
- Small fleets — 5–50 trucks
The point where dispatch capacity usually means another salary. Bubba adds the capacity instead.
- Dispatch teams — Any fleet size
A live operations console, AI-ranked loads and automated follow-ups — for the people doing the work, not just the people buying the software.
- Enterprise carriers — Large fleet operations
SOC 2 Type II, scoped roles across large dispatch organisations, bi-directional TMS sync and configurable agent behaviour.
Be running it this afternoon
Sign up, connect your load boards, ELD and inbox, and Bubba goes to work on the next load with you. Free for beta users until general availability.