Automated TMS Entry & Back-Office Orchestration for Hey Bubba
Automated TMS Entry & Back-Office Orchestration for Hey Bubba
While Hey Bubba handles front-line dispatching (finding loads, negotiating rates, and closing bookings), ActionWeave is the governed engine that runs everything downstream: no double entry, no manual data transfer, and zero delay between a signed rate confirmation and back-office execution.


Tapan Chaudhari
Founder & CEO, Bubba.Ai
"We built Hey Bubba to be the very first complete voice Agentic AI for truckers, helping drivers handle everything hands-free. Through our integration with ActionWeave, we are taking that same seamless experience and bringing it straight to your back office, so your TMS and billing run on autopilot."


Enterprise Core Capabilities
How Hey Bubba & ActionWeave work together
Instant TMS Entry
The moment a rate confirmation is signed, ActionWeave creates the order in your TMS automatically, with no manual keying.
Rate-Con & Document Validation
Every inbound rate confirmation is verified against the terms Hey Bubba negotiated. Mismatches trigger an automatic correction request to the broker; suspicious documents are escalated for human review. Nothing is auto-booked on bad data.
End-to-End Orchestration
A signed, tenant-isolated event pipeline connects Hey Bubba's voice and email booking directly to your TMS, document generation (invoices, BOLs, contracts), and delivery workflows, with an audit trail on every step.
Instant TMS Entry
The moment a rate confirmation is signed, ActionWeave creates the order in your TMS automatically, with no manual keying.
Rate-Con & Document Validation
Every inbound rate confirmation is verified against the terms Hey Bubba negotiated. Mismatches trigger an automatic correction request to the broker; suspicious documents are escalated for human review. Nothing is auto-booked on bad data.
End-to-End Orchestration
A signed, tenant-isolated event pipeline connects Hey Bubba's voice and email booking directly to your TMS, document generation (invoices, BOLs, contracts), and delivery workflows, with an audit trail on every step.
FAQ'sFrequently Asked Questions
ActionWeave is the engine working behind Hey Bubba. Hey Bubba is the one on the front line: finding loads, talking to brokers, and negotiating your rate. Once a load is confirmed, ActionWeave takes over the office work. It puts the load into your TMS by itself, checks the rate con against the deal you made, and gets your billing paperwork moving. You book the load once, and everything after happens on its own.
No. If you run one to three trucks, Hey Bubba alone does everything you need. ActionWeave is an add-on for bigger fleets, the ones running their own TMS or accounting software who want loads, paperwork, and billing to flow between systems without anyone typing it in.
ActionWeave comes with ready-made connectors for leading industry platforms including McLeod, TMW, Samsara, Motive, and DAT, as well as EDI and standard load boards: you plug in your system's access key, and it starts talking to it. It also connects to everyday tools like Gmail, Outlook, Slack, Microsoft Teams, Salesforce, Google Drive, and Dropbox. And if you run older or custom-built software, it can hook into that too through its open API and webhooks.
Think of it like dispatching a job in your office:
- Trigger — the thing that kicks off the work. A broker's email lands, a rate con arrives, a scheduled time hits, or another system sends a signal. That's the "phone ringing."
- Skill — the playbook for one job. It tells the AI exactly what steps it's allowed to take and which tools it can touch, nothing outside the playbook.
- Action — one single step in that playbook. Putting a load into the TMS, making an invoice PDF, sending a text or email. That's it: one step, one Action.
ActionWeave reads the rate con and compares it to the deal Hey Bubba made: the rate, pickup and delivery, and any extra charges. If the numbers don't match, it emails the broker and asks for a corrected rate con. If something looks off about the broker itself, it stops and sends the load to a real person to look at first. Either way, it never quietly puts bad numbers into your system.
You don't have to trust it blind. You can ease into it with three settings:
- Read-Only Mode — it just watches. It shows you what it would have done, but touches nothing.
- Internal-Only Mode — it does the prep work inside the system, but anything going out to the real world waits for your approval first.
- Live Mode — it runs on its own, but only the actions you've allowed, inside the rules you've set.
You set the limits: for example, "anything over this dollar amount needs my OK" or "flag any rate terms that look unusual." When a job crosses one of those lines, ActionWeave stops, holds the work, and sends it to the person you picked. They approve it with one click, and only then does anything get written into your live system. Every approval is saved in the records.
Yes. If your company already uses bots like UiPath, Automation Anywhere, Blue Prism, or Power Automate, you don't have to throw them out. ActionWeave puts them under its own supervision: it double-checks their work, keeps a record of everything they do, and has a backup plan when they fail. You keep what you've already paid for, just with more control.
Security is built into how the system works. Every company's data is kept completely walled off from everyone else's. Every message between systems is signed and verified, so nothing can cross over. The AI never holds your passwords or logins directly, access keys only open what they're supposed to, and every single decision is recorded so you can go back and see exactly what happened and why.
Simple: it doesn't use AI for everything. The routine, repetitive work (watching for updates, filtering out noise, checking the same things over and over) runs on plain old computer code, which is fast and nearly free. The AI only gets called in when there's a real decision to make. That keeps your bill down.
You can pick from the big names: OpenAI, Anthropic (Claude), and Google (Gemini), plus open-source models if you want cheaper options, or bring your own. And for companies with strict IT and compliance rules, ActionWeave can be set up to run inside your own private Microsoft Azure cloud, so your data never leaves your environment.
After the load is delivered, ActionWeave keeps an eye on it. If the POD or BOL still hasn't come in, it automatically reminds the driver or dispatcher to send it, and keeps following up. Once the paperwork is in, it moves straight to making the invoice. No more finding out at billing time that the POD went missing three weeks ago.