AI Back Office Automation FAQs
How the Hey Bubba! AI back office works for fleets: dispatch and load management, driver communication, broker operations, documentation, integrations, security and multi-terminal use.
Hey Bubba! is an AI back-office automation platform for fleets. Bubba is the AI assistant inside it. It handles dispatch and load management first: searching for loads, calling and negotiating with brokers, and booking freight. It also runs driver communication, broker operations such as check calls and rate confirmations, documentation such as invoicing and load paperwork, and DOT compliance paperwork.
Yes, if you mean the trucking and fleet software at bubba.ai. Hey Bubba! is an AI back-office automation platform for fleets. It is made by Hey Bubba Inc., and "Bubba AI" is an older name for it. Hey Bubba Inc. is not affiliated with any compliance software company that uses the Bubba AI name.
Hey Bubba Inc., headquartered in Austin, Texas, was founded by CEO Tapan Chaudhari alongside co-founders Clarissa Luttmann and Aswin Chandrasekaran.
Most agentic AI tools in freight are built for brokers or shippers. Hey Bubba! is purpose-built for the carrier side: it works for your fleet, not for the other side of the load.
Yes. You're always in control. Anything outside your set parameters (a safety alert, a rate below your floor, a hostile broker interaction) escalates to you rather than getting resolved silently, and you make the final call on every load.
Bubba checks a truck's existing commitments and HOS availability before confirming any new booking, specifically to avoid conflicting assignments.
Yes. You set the minimum acceptable rate per lane or load type, and negotiation stays inside it. Bubba won't accept or book below your floor without surfacing the offer to you first.
Bubba lets the load go and keeps searching, or flags it to you directly if it's one you specifically want at a lower margin.
Equipment and certification checks happen before a load is ever matched. Trailer type, temperature control, hazmat and tanker endorsements are all validated first.
Bubba is trained to ask about tarps, chains and ramp requirements during negotiation, and flags loads that need special handling before booking.
Manual mode has Bubba call on one load at a time, surfacing every load and negotiation for your approval before anything is confirmed. Autopilot lets you set a lane and price floor, then Bubba makes five, ten or more simultaneous calls to different brokers to cross-negotiate and book the best available freight without asking each time.
Yes. Broker calls are recorded, so if a broker's story changes later or a dispute comes up, Bubba can reference exactly what was said and agreed to.
It's handled like any broker dispute. Bubba's timestamped, recorded documentation gives you a paper trail, and you or your dispatcher can step in directly to resolve it.
Yes. Bubba can pull reports on your bookings quarterly, monthly or even daily, and tracks which loads are delivered, paid or still pending payment.
Both. It scales from one truck to fleets running hundreds, with setup adjusting to truck count, not company size.
Both. Owner-operators use it hands-free from the cab, so load search, broker negotiation and paperwork get done without a separate dispatcher. Fleet dispatchers use the same automation to offload the routine, repetitive share of the work (searching, calling and booking) across many trucks at once, so they can manage more trucks without adding headcount.
Yes, with what's available today. Lane preferences, deadhead radius and equipment are set per truck, so trucks based at different terminals can each run their own rules from one account. Separate logins and access permissions for each terminal's team are in development. If you run several terminals, talk to our team about how to set it up.
Bubba keeps drivers up to date on load details, pickup and delivery information and special instructions, and makes sure they have the right BOLs, rate confirmations and paperwork for each load. Voice works in all major languages, so a driver can talk to Bubba in their own language. Individual driver logins are in development.
It's not limited by haul type. Lane preferences, deadhead radius and equipment matching adapt to regional, OTR or dedicated-lane operations alike.
A load board shows you freight and stops there. Hey Bubba! evaluates it against your profitability thresholds, negotiates it, books it, and manages paperwork and driver coordination afterward. In autopilot mode it also makes parallel calls to multiple brokers at once to cross-negotiate the best rate, which a standard load board can't do.
A dispatch service still relies on a person manually searching, calling and booking during business hours. Hey Bubba! automates that layer directly and works around the clock, while you keep the final say on every load.
No. If you don't have one yet, Hey Bubba! can help you sign up and get verified directly. All you need to get started is a valid MC number, DOT number, and the FMCSA-registered email tied to those numbers.
No. It syncs to your existing TMS rather than replacing it, so your records, billing and reporting workflows stay intact.
Yes. Bubba handles invoicing inside the platform, and API access is available for custom integrations, so it can connect to an ERP or accounting system. Hey Bubba! is open and keeps extending: we connect new systems and add capabilities on request. See the tools connected today on Connected Tools, or tell us what you run.
More than 100, across load boards, broker load boards, ELDs and telematics (including Motive, Samsara and TruckX), and TMS platforms. The full current list is on Connected Tools.
Parade is a broker-side capacity management platform. Through this partnership, Parade-connected brokers can syndicate their available freight directly and in real time into the Hey Bubba! carrier network. Bubba's matching engine recommends these loads to carriers based on preferences and real-time availability, and you can review, negotiate and book them entirely within the Hey Bubba! app.
Hey Bubba! can connect to your existing FreightLink account and search posted FreightLink loads for you. The loads appear in the app next to loads from your other connected load boards, each tagged with its source. FreightLink is a separate company that handles its own membership approval.
Yes. Alongside connecting to external load boards, Hey Bubba! also sources freight directly from its own network of brokers and shippers, giving you access to loads beyond what's posted on any single external board.
Hey Bubba! is SOC 2 Type II and ISO 27001 certified and aligned with GDPR and CCPA. Your freight data is never used to train third-party AI models, and it is never sold. For a vendor or procurement review, the certificates, the subprocessor list and how to request the SOC 2 report are on our Trust page.
Yes. There is Bubba for Brokers.
No. Hey Bubba! is built as the carrier's representative and is not designed for direct use by shippers.
Hey Bubba! support is built to work 24/7.
Signing up and setting up your account takes about five minutes, and no credit card is required. Connecting your load boards, email, ELD or TMS depends on the system. Enterprise customers can start with a free pilot. Tell us what you run and we'll tell you what connecting it involves.
You don't need technical skills to get started. You sign up in about five minutes and work from the web dashboard or the iOS and Android apps, and you can talk to Bubba as well as type. Nothing needs to be migrated from the systems you already use. If you want help connecting a TMS or setting up API access, talk to our team.
Bubba works from the systems you connect and the rules you set. Connect the accounts you already use, such as your load boards, email, ELD or telematics for hours of service and location, and your TMS if you run one. Then set your rate floors, lanes, equipment and deadhead limits. Trucking carriers verify their USDOT number when they sign up, and Bubba fetches most of the company details from it.
You decide how much Bubba does on its own. In manual mode Bubba brings loads and negotiations to you for approval. In autopilot mode it works inside the lane and rate floor you set, and anything outside your limits comes back to you. Broker calls are recorded and transcribed, so you can check what was said and agreed. When Bubba reads a document and can't read a field with confidence, such as handwriting, it flags the field for review instead of guessing.
Start with your rate floors and lanes set and Bubba in manual mode, so it brings loads and negotiations to you for approval. Review its calls and activity as you go. When you trust it on a lane, move that lane to autopilot. You can start with one lane or a few trucks and widen from there.
Pick the numbers you already watch, such as rate per mile, deadhead miles, loads booked per truck and the time from finding a load to booking it, and write them down before you start. Bubba can pull reports on your bookings by day, month or quarter and tracks which loads are delivered, paid or still pending. After a month of use, compare the same numbers.
Hey Bubba! is a cloud service. You use it through the web dashboard and the iOS and Android apps, so there's nothing to install on your own servers. Customer data is encrypted in transit with TLS 1.3 and at rest with AES-256, on SOC 2 and ISO 27001 compliant cloud infrastructure (Google Cloud Platform). If you have specific hosting requirements, talk to our team.
Fleet management software is built around the vehicles: tracking, maintenance, fuel and driver safety. Hey Bubba! automates the office work around the fleet, such as broker calls and negotiation, driver and technician communication, document filing and compliance paperwork. It works alongside the telematics you already run, including Motive, Samsara, Geotab, TruckX and Verizon Connect.
Yes. Enterprise customers can start with a free pilot. Contact our team to schedule an enterprise demo, and we'll walk through security posture, TMS integration and agent configuration for your operation before anything gets signed.
Hey Bubba! is an AI back-office automation platform for fleets. For field-service businesses with vans and technicians, it takes on the office work around each job: technician and driver communication, job documents and vehicle compliance. Bubba works alongside the scheduling and job software you already use, so nothing needs to be replaced.
Yes. For field-service businesses, Bubba can schedule jobs, call customers and technicians, and keep technicians and drivers up to date with job details, updates and follow-ups, so nobody is chasing a phone chain. If you already run scheduling or job software, Bubba works alongside it. Tell us what you use and we'll tell you what connecting it involves.
Yes. Bubba helps keep vehicle compliance records current, including DOT requirements for the vehicles that carry them, so an inspection or audit is routine instead of a scramble. Your vehicles don't need a USDOT number for Bubba to run the rest of your back office.
Photos, forms and signed documents from each job are classified and filed against the right job, so the office isn't collecting them from technicians at the end of the day. When a field can't be read with confidence, such as handwriting, Bubba flags it for review instead of guessing.
Your job and scheduling software is where you plan and track jobs. Bubba is the AI back office around it: communication with technicians and drivers, job documents and vehicle compliance. You keep the software you have, and new systems are connected on request.