Hey Bubba! Now Handles Load Rate Negotiations Automatically

May 2025: The team at Hey Bubba! is taking AI back-office automation to the next level. The latest update to the Hey Bubba! gives users the ability to automate load rate negotiations, a first-of-its-kind feature built specifically for owner-operators and commercial fleets.

Instead of spending time on calls with brokers or dispatchers, users can now let Bubba do the negotiating based on pre-set preferences like target rate per mile, lane priorities, and equipment type.

Say It Once, Bubba Handles the Rest

Once users set their ideal lanes, pricing thresholds, and equipment info, Bubba can automatically:

• Negotiate rates with brokers in real time
• Accept or reject loads based on your choice
• Keep you updated with a quick summary before final confirmation

This feature helps small carriers win back time while maintaining control over their bottom line. And because Bubba can negotiate in real time, you don’t miss out on last-minute opportunities when you’re behind the wheel or off-duty.

Why It Matters for Small Carriers

Rate negotiations take up valuable time, especially when you’re juggling multiple responsibilities or trying to maximize revenue. For commercial fleets and owner-operators, every mile and every dollar count.

Bubba works 24/7, understands your target rates and holds firm when needed, all without emotional fatigue or miscommunication.

How to Use It

If you’re already using the Hey Bubba! app, the negotiation feature is now live for beta users. To enable it:

1. Visit www.bubba.ai
2. Click “Get Started” and complete your setup
3. Set your preferred rates and lanes in the app
4. Let Bubba start handling broker calls on your behalf

You’ll receive a summary of each negotiation and can approve or adjust settings at any time.