It’s official: Parade loads are now rolling straight into the Hey Bubba! app — ready for booking by commercial fleets across the country.
That’s right. Thanks to our brand-new integration with Parade, the leading capacity management platform for brokers, Hey Bubba! carriers can now access broker-posted loads the moment they hit Parade — no phone calls, no digging, no delays.
And for Parade brokers? You now get front-row access to Bubba’s community of tech-savvy, hustle-hungry small carriers.
So… what’s the big deal?
Brokers using Parade can now automatically syndicate their loads into the Hey Bubba! App. No special settings. No fancy toggles. Just more visibility with zero extra work.
Carriers using Hey Bubba! can now access even more high-quality loads posted directly by brokers — all without switching apps or losing time.
We call that a win-win.
Why It Matters
For Brokers:
- Tap into Bubba’s growing network of commercial fleets
- Get your loads in front of decision-makers faster
For Carriers:
- More real-time loads, right inside Hey Bubba!
- Voice-powered search and booking — no typing, no fumbling
- Keep trucks moving with less hustle and more AI muscle
Bubba Handles the Hustle. Parade Brings the Freight
“This partnership is freight matchmaking at its finest,” said Tapan Chaudhari, CEO and Founder of Hey Bubba! “Parade brokers post a load, and Bubba makes sure it gets seen by the right carriers. That’s not just smart — it’s slick.”
“We’re giving Parade’s top-tier freight direct visibility with Bubba’s commercial fleets,” added Gabriel Ribeiro, Senior Director of Partnerships. “No more chasing capacity. We’re putting loads in front of carriers who are ready to move.”
How to Get Started
If you’re a broker using Parade:
You don’t need to lift a finger. If your loads are live in Parade, they’re already streaming to Bubba.
If you’re a carrier using Hey Bubba!:
Just keep doing your thing. Bubba’s already pulling in those Parade loads — and serving them up voice-first, like always.
This is Just the Beginning
At Bubba, we believe Commercial fleets deserve big tools — and that includes the best freight in the business. With Parade in the mix, we’re leveling the playing field and speeding up the whole game.
Because freight doesn’t wait — and neither should you.
About Hey Bubba!
Hey Bubba! is the first voice-powered AI dispatch assistant built specifically for commercial fleets. From booking loads to negotiating rates, Bubba handles the day-to-day dispatch hustle so drivers can keep their hands on the wheel. Learn more at www.bubba.ai
About Parade
Parade is the freight brokerage industry’s leading capacity management platform, helping brokers book freight faster, grow carrier networks, and scale margins with automation and data. Learn more at www.parade.ai