Product Updates
Game On: Hey Bubba! Now Integrates with DAT Freight & Analytics
Clarissa Luttmann | CPO @HeyBubba!
Your Voice AI dispatcher just leveled up.
We’ve got major news rolling out from Bubba HQ: Hey Bubba! is now officially integrated with DAT Freight & Analytics, the largest truckload freight marketplace in North America. That means if you’re an owner-operator or running a commercial fleets, your dispatch game just got a whole lot smarter — and a whole lot faster.
What This Means for Bubba Users
Starting today, Hey Bubba! users with a DAT subscription can:
- Search DAT Loads: Run voice-powered lane searches and explore real-time spot market opportunities — hands-free.
- Post Trucks to DAT: Instantly post truck availability from inside the Bubba app.
- Access DAT RateView: Get real-time and historical market rates so you can quote smart, protect your margins, and win more loads.
No more juggling platforms. No more tab overload. Just one powerful voice assistant to help you run your dispatch like a pro.
“This partnership is a game-changer for our users,” said Tapan Chaudhari, CEO of Hey Bubba. “DAT is the heartbeat of the freight market, and this integration makes it easier than ever for small carriers to compete by helping them move faster, make better decisions, and unlock serious operational efficiency.”
Powered by Voice. Backed by DAT
The best part? You can now search, book, and manage DAT freight using just your voice. No typing, no tapping. Just say:
“Hey Bubba, find me a reefer load from Atlanta to Dallas.”
“Hey Bubba, post my truck to DAT.”
“Hey Bubba, what’s the average rate from Chicago to Philly?”
And Bubba takes it from there.
How to Connect Your DAT Account
If you’re already a DAT subscriber, linking your account to Hey Bubba! takes less than a minute:
- Open the Hey Bubba! app
- Go to Settings > Integrations
- Select DAT and sign in
Once connected, Bubba will have access to your DAT tools — and you’ll have access to smarter, faster dispatching.
Built for Small Carriers. Backed by Big Data.
This integration brings together the scale and insight of DAT with the simplicity and speed of Hey Bubba!, creating a next-gen dispatch experience that’s finally built around you.