The AI Back Office for Carriers

An AI back office for trucking is a platform that automates the work behind your fleet, from dispatch and load management to driver communication, broker operations, documentation, and more. Your team shouldn’t have to spend its day making repetitive calls, sending routine messages, entering information, chasing updates, and moving data between systems.

Bubba’s AI Autopilot handles the operational work that keeps your fleet moving, helping carriers automate more of their day-to-day operations while keeping their people in control. One AI platform. Your entire operation.

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What Is an AI Back Office for Trucking?

Instead of relying on human operators for repetitive data entry, an AI back office operates directly within your carrier workflow, autonomously extracting rate confirmation details, dispatching load assignments, and maintaining real-time broker check-call schedules.

Traditional TMS platforms act as passive databases requiring manual updates. Bubba acts as an active operational layer, continuously monitoring email threads, parsing PDF load tenders, verifying driver HOS availability via ELD connections, and updating load status without dispatcher intervention. Bubba brings AI into the day-to-day operations of your fleet.

By deploying specialized autonomous workflows for DAT/Truckstop load matching, SMS driver updates, rate confirmation parsing, and automated detention tracking, Bubba eliminates manual entry friction across dispatchers, safety managers, and billing teams.

More Than an AI Dispatcher

Dispatch is only one part of running a carrier operation. As an AI dispatcher, Bubba executes end-to-end dispatch execution, ingesting load boards, evaluating lane RPM targets against current fuel costs, cross-referencing driver deadhead miles, negotiating broker rates over email, and automatically attaching rate-con files to your TMS. Bubba is designed to automate the work that happens across your entire operation.

Dispatch & Load Management

Automatically match unassigned equipment to high-yield load board listings, run lane profitability analysis using real-time fuel and mileage metrics, and parse inbound broker emails to secure rate confirmations.

Driver Operations

Execute automated check-calls via SMS/WhatsApp, track ETA variations against ELD location data, and alert safety/operations teams immediately when dwell time exceeds threshold limits.

Broker Operations

Ingest broker update requests, automatically deliver GPS-backed tracking links, negotiate spot rates based on fleet target RPMs, and capture accessorial documentation upon arrival.

Documentation

Extract critical load numbers, pickup numbers, consignee appointment times, and line-item accessorial charges directly from incoming PDFs and populate your accounting or TMS system instantly.

Fleet Administration

Streamline IFTA data gathering, track driver credential renewals, and automate routine broker packet filings to keep your fleet fully compliant without operational overhead.

Bubba isn’t another tool your team has to operate. The goal is to have AI perform the work itself.

What Can Bubba Automate?

Every trucking operation is different, but many fleets spend significant time on repetitive work that follows predictable processes.

Bubba can automate workflows such as:

• Searching for and matching loads
• Communicating with brokers
• Negotiating freight rates
• Booking loads
• Communicating with drivers
• Making driver check calls
• Collecting and communicating load status updates
• Coordinating appointments and shipment information
• Processing rate confirmations and other operational documents
• Following up on operational tasks
• Moving information between people and connected systems
• Escalating exceptions to the appropriate member of your team

Automating individual tasks still leaves communication gaps. Bubba automates the entire end-to-end operational loop, from initial load negotiation to post-delivery BOL ingestion.

The goal is to automate the workflow surrounding the task.

AI That Does the Work, Not Just Software That Stores It

Traditional trucking software is essential for managing information, organizing operations, and keeping your team connected. Bubba adds an AI layer that can actually perform operational work.

A typical workflow can look like this:

Understand → Communicate → Act → Update → Escalate

Bubba can receive an operational task, understand the relevant information, communicate with the appropriate person or system, perform the next steps according to your rules, update connected systems, and involve a human when an exception requires attention.

This allows your team to spend less time on repetitive work and more time on the decisions, relationships, and situations that require human judgment.

One Load. An Entire Workflow.

Consider what happens when a truck becomes available.

Traditionally, a dispatcher may need to search for freight, review available loads, call brokers, negotiate rates, book the load, send information to the driver, update the TMS, and continue following up as the shipment moves. Bubba can automate appropriate parts of this workflow.

Find

Identify freight that matches your truck, equipment, location, timing, and operating requirements.

Evaluate

Evaluate opportunities according to your fleet’s rules and preferences.

Communicate

Communicate with brokers and gather the information needed to move the load forward.

Negotiate

Handle defined rate-negotiation workflows according to your requirements.

Book

Complete the appropriate booking workflow.

Coordinate

Communicate relevant information to drivers and your team.

Follow Up

Continue handling appropriate operational tasks after the load is booked.

Instead of using separate tools for individual tasks, Bubba can connect these steps into an AI-powered operational workflow.

Built for Carriers of Every Size

Bubba is built for the full spectrum of trucking operations — from owner-operators and small fleets to growing carriers and enterprise fleets.

Owner-Operators

Spend less time on repetitive dispatch and administrative work and more time running your business and driving your truck.

Growing Fleets

Give your dispatch and operations teams more capacity by automating repetitive work as your fleet grows.

Enterprise Carriers

Deploy AI across large-scale operations to automate repetitive workflows, standardize processes, and give your teams more operational capacity while maintaining control and oversight.

Whether you operate one truck or a large fleet, Bubba provides an AI layer for the work behind your operation.

Works With the Systems Your Fleet Already Uses

Bubba is designed to work alongside the technology carriers already rely on.

Through integrations with transportation management systems, load boards, ELD and fleet platforms, and other connected tools, Bubba can bring AI-powered workflows into your existing operation. You don’t need to replace your entire technology stack to introduce AI. Bubba works as an AI layer across your existing systems and workflows.

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Automation With Humans in Control

AI should make your team more capable, not make your operation less controllable. Bubba can handle defined workflows autonomously while escalating exceptions, unusual situations, and decisions that require human judgment to your team. Your people remain in control of the operation. Bubba handles the repetitive work. Your team handles what matters most.

Why Carriers Are Moving Beyond Traditional Automation

Traditional automation generally follows fixed rules:

If X happens → do Y.

But trucking operations rarely stay that simple.

A broker may respond differently. A driver may have a question. A load may change. A document may contain unexpected information. A shipment may require follow-up.

AI allows Bubba to work with the variability of real-world operations while still following the rules, preferences, and workflows defined by your business.

That means automation can extend beyond simple triggers and into the actual conversations and decisions that happen every day across a fleet.

The Future of Trucking Operations Is AI-Powered

The next generation of trucking technology won’t just help people manage more information. It will help them get more work done.

Bubba is building an AI workforce for the transportation industry, starting with the repetitive operational work that consumes the most time and expanding across the carrier back office.

From dispatch to driver operations.
From brokers to documents.
From individual tasks to complete workflows.

Bubba helps carriers automate the work behind their fleet.

See what Bubba can do for your operation.

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FAQs

What is an AI back office for a trucking company?

It is an active operational layer that directly executes carrier tasks. Rather than requiring dispatchers to manually log check-calls or parse PDF rate-cons, Bubba autonomously communicates with drivers and brokers, updates your TMS, and handles routine dispatch workflows.

Is Bubba an AI dispatcher?

Yes, Bubba is an AI dispatcher. While Bubba handles primary load booking, spot rate negotiations, and driver dispatching, it extends across the entire back office, automating document parsing, broker packet submissions, dwell time management, and accounting integration.

What can Bubba automate?

Bubba automates load matching against lane profitability metrics, automated driver check-calls via SMS, rate confirmation data extraction, broker ETA updates, and automated detention/accessorial logging.

Can Bubba communicate with drivers?

Yes. Bubba sends automated, context-aware check-call messages via SMS or WhatsApp, gathers status updates, verifies locations against ELD tracking, and escalates delays to human dispatchers only when manual intervention is needed.

Can Bubba communicate with brokers?

Yes. Bubba can automate defined broker communication workflows and help carriers manage the repetitive conversations involved in moving freight.

Can Bubba negotiate freight rates?

Bubba can automate defined rate-negotiation workflows according to the carrier’s requirements and rules.

Can Bubba find and book loads?

Bubba can automate appropriate load-search, broker-communication, negotiation, and booking workflows based on the carrier’s requirements.

Can Bubba process trucking documents?

Yes. Bubba uses specialized OCR and document intelligence models to extract rate details, pickup/delivery addresses, reference numbers, and special handling requirements directly from PDF rate confirmations, BOLs, and lumper receipts.

Does Bubba replace dispatchers?

Bubba is designed to automate repetitive dispatch and operational work. Fleets can use Bubba to increase the capacity of their existing teams, automate defined workflows, and reduce the amount of manual work required to operate their fleet.

Is Bubba only for small fleets?

No. Bubba is designed for carriers across the spectrum, from owner-operators and small fleets to larger and enterprise operations.

Can Bubba work with my existing TMS and other trucking software?

Bubba is designed to integrate with the systems carriers already use.

Does Bubba operate autonomously?

Bubba can perform defined workflows autonomously while escalating exceptions and situations requiring human judgment to the appropriate member of your team.